In 1995 Michael founded an event production company which became Meetings.com. During these early years of the Internet, Michael experimented with numerous online initiatives to generate new clients. Within 5 years, 95% of the company’s revenue, which annually topped $3 million dollars, was generated from new clients acquired via the Internet. After selling the company in 2002, Michael created Niche Media which specializes in helping small business owners increase their sales by utilizing the Internet and technology to retain and generate new clients. In addition to overseeing the day to day activities of Style Net, Michael works closely with salon owners to improve the value of the Style Net offerings.
With a background in computers and sales, it was only natural for Ross to use the web to help companies sell their products and services. Ross started his sales career in 1991 selling large computer systems for IBM. After learning web design skills in 1999, he became an early adopter of web-based marketing and an expert on Search Engine Optimization (SEO). Not only did Ross use his talents to create attractive websites, he also helped 100% of his clients increase revenue via better exposure on Google, Yahoo, and MSN. Within Niche Media, Ross spearheads our Sales and Marketing efforts while helping Style Net clients get the most out of their web marketing efforts.
In 1972 John co-founded Carden and Cherry Advertising with capitalized annual billing of $37 million. John is the creator of the Ernest "Hey Vern" character and syndicated over 3800 commercials featuring Jim "Ernest" Varney. He also produced, wrote, and directed the 12 Ernest movies along with a TV series that won 2 Emmy awards. Cherry also founded 1220 Exhibits (museum and trade show construction) and Hollywood Ventures (The Big Comfy Couch - 8 years on PBS). John's traditional advertising, marketing and creative skills have crossed over to the Internet where he serves Niche Media clients by analyzing items such as creatives and web site functionality in an effort to enhance usability and conversions.
Billy has been in the salon industry for over 27 years, as a stylist, manager, and owner of Illusions Salon and Day Spa in Nashville, TN. Illusions is an 8000 square foot day spa with over 70 employees and has been in business for over 25 years. With annual sales in the multi-millions, Illusions is ranked as one of the top facilities in the country. Billy has a broad understanding of every facet of the Salon industry and enjoys sharing his knowledge with fellow salon owners. This fostering spirit has been an exceptional addition to the Niche Media team for laying the groundwork of how Style Net can benefit salon owners.